The site needed to balance a lot of different content types (business listings, events, news, directories) while keeping the user experience simple and intuitive. The challenge was to help varied user groups — visitors wanting upcoming events, businesses wanting visibility, and clubs wanting to share information — all quickly find what they need. Also, presenting many listings with contact info and categories without overloading the design was important.

I developed a clean and organized website structure with clear categorization (business directory, events, news, associations), strong search functionality, and well-designed listing pages for easy scanning. The site includes clear navigation, filtering and search features, visually engaging event previews, and up-to-date news items. The responsive design ensures good performance on mobile, tablet, and desktop. The result is a platform where both equestrian professionals and enthusiasts can easily find information, connect, and stay informed.